Target Audience

The Age range of our production will be between the ages of 15 and 25. We have decided on this, because we have looked at films in the same category and we found that to be the typical age group. We first thought that it would be and 18 and above, but we later decided that because we didn't want to include a lot of gore or violence, the best age range would be 15 - 25.


The Ethnicity of our production will be predominantly Caucasian, but we believe that it will still appeal to those of different ethnicity as the film will be mainstream.


Socio-Economic Grouping
The class profile of our characters is generally C-E, and the audience class profile is C2-E. When we are filming, the location will be set in and around Sheldon/Yardley, which would be classed as a working class area and somewhere most of the target audience can relate to.

Everyone involved in our production is from Birmingham and the production will be shot in Birmingham so therefore the Nationality of our production is Birmingham, but even though the cast are purely Brummie, because the film will be mainstream, it means it will appeal to people from all Regions.